Your Biggest Growth Gap:
Your Pricing Isn’t Actually Yours
Here’s what is easy to miss: a rate borrowed from other dietitians or picked because it felt affordable to clients is built around someone else’s numbers, not yours. Not your expenses. Not your income goals. Not the life you actually want to be living.
So when a client asks for a discount, there’s no real ground to stand on because you never decided on that number for your own reasons. And when your pricing doesn’t support you, it’s hard to keep showing up for clients the way they need you to and the way you want to.
You’re Next Step:
Identify where your current price actually came from. Was it a competitor’s price, a guess or whatever felt safe at the time? If the honest answer isn’t your own financial needs and goals then that’s a sign it needs to change.
Learn exactly how to determine your pricing with my free course: $100K Practice Math. Click here to access.
On your next discovery call: Quote your new price and notice what actually happens. Prospective clients often say yes far more often than you think.
Getting paid in a way that actually supports you is what makes private practice sustainable long-term. But if you’ve tried raising your rates before and found yourself quietly negotiating back down, that means it’s not just a numbers issue.
The Dietitian CEO, a 12-week coaching program for private practice dietitians, helps you build a pricing framework around your numbers and gives you the support to make it actually stick this time.
If you’re done watching your price creep back down every time you try to change it, schedule a Private Practice Audit to see if this is the right next step for you.